So I haven’t posted on here in a while - well that’s because I’ve been busy with a lot of other projects, and of course I’ve been busy making money on Facebook too

I’ve been advertising on Facebook since the very beginning, so I’d like to share a few very important points I’ve learned from experienced with you:

1) CTR is extremely important. Facebook traffic isn’t usually that targeted, so you need a lot of it to make up for this. And the only way you can make money is if you get your traffic dirt cheap. Your aim should be $0.05 clicks.

2) Make sure you split test like crazy. Once your initial ad is approved, make as many variations as you can - you need to split test to see which ad yields the highest CTR. And it doesnt end there, you must also split test different landing pages (that’s if you’re not using direct linking). This applies to any PPC network, so there is no reason why it shouldn’t apply to Facebook Ads.

3) Use redirects. Don’t link directly to the offer, use a redirect script. That way, you can change the script to a different offer should the first one go wrong. This is a very important rule, ALWAYS use redirects.

4) Test different offers. Some offers do better than others. Some just simply expire, or fail, and you may even fall victim to a shady advertiser. If you’re direct linking, then you will have to use a redirect as stated above, or you won’t be able to change your offer. In addition, using a meta refresh redirect will cloak your traffic, so the vendor won’t be able to complain about traffic quality.

These 4 points are key. Make sure you take note of these points when you’re advertising on Facebook!

As Facebook prices for cost per click advertising goes up, you’ve got to have two things to make a lot of money from a campaign:

1) A big advertising budget.
2) The aptitude to scale your campaign once the testing stage has shown an offer converts at a positive return on investment (ROI)

If you don’t have a lot of cash to spend, just get a credit card with a big overdraft (or credit limit), and start using it to fund your campaigns. Once you get your payout, you’ll recover the initial amount you spent and have a nice profit on top to boot. Keep doing this and as your desire to scale your campaigns even further occurs, call your bank and explain your expenditure and income levels to have them increase your overdraft.

Of course, the offer has to convert for you at a profit in the first place, so you must do an initial testing stage to see if it’s worth scaling or not. To do this, simply select your offer from your CPA network, and depending on how much it pays per lead, set your maximum CPC acordingly. Also set your budget to the maximum you’re allowed, so long as you remember to check the campaign regularly to make sure it is running at a profit, and kill it if it isn’t.

I usually spend $100 worth of clicks to check if I come out with a profit. You should check your statistic on the CPA network to see how much the epc is. The epc is the earnings per click. So if your epc is $0.30, and you’re spending an average of $0.25 per click, then you are making a profit of $0.05 for every click made. Now this may not sound much, but when you scale the campaign from $100 a day to $1000 a day, and then $5000 a day and so on, you can make a huge amount of money. But of course you have to spend a lot as well, so make sure the testing stage gives you a good enough impression that the offer is going to do well, and also make sure you use sub tracking. This is done simply by adding a keyword to the end of your affiliate link, you can add a sub-id in your link easily, just look for the bit which tells you to do so.

I’m more than willing to answer questions, so post any as comments and if it’s good enough I’ll do a follow up post

Check out this great post by insidefacebook.com which gives excellent advice to facebook marketers, advertisers and application developers:

“Most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.”

Click here to read more from insidefacebook.com.

It’s that great time of the year again, I hope you’ve all had an excellent year and another memorable christmas!

Best wishes for the new year!

If you want to delve further than PPC, you might want to consider starting your own Facebook group. Groups such as I bet I can find 1,000,000 people who dislike George Bush!’ are good examples of the type of thing you should be aiming for. The benefits of being an admin of such groups are great, as you can mass message all of them your offer or promotion, and as long as it isn’t blatant spam, you should be A-OK

There are numerous CPA networks in addition to the big ones out there. While many newbie’s to the affiliate marketing game may look towards Commission Juntion or AzoogleAds, I’d always recommend them to sign up for Copeac instead. Copeac’s affiliate managers are one of the best in the industry. Your AM will do their utmost to take care of you and help you in your journey to making good cash promoting their offers. While the customer support factor depends on the AM you get paired with, I have very rarely encountered Copeac affiliates who are disastisfied with their affiliate manager.

This alone makes the people at Copeac incredibly easy to work wit, but there’s more which makes Copeac one of the best networks to go for:

• They won’t cheat you out of your money. Perhaps the biggest problem with affiliate networks is that they sometimes refuse to pay affiliates for certain leads generated. While this is largely dependent on the affiliate and the quality of the traffic they have been pushing to the leads, some networks have a general tendency to be as strict as possible, and in some cases, they have actually cheated affiliates out of their money through a dodgy terms of service change or by making false allegations against certain affiliates. With Copeac, these problems have been non-existent, which is why it’s the safe choice of any affiliate, newbie or pro.
• It’s not big, yet it isn’t small either. Copeac is a well recognised and respected CPA network; however, it does not have the same amount of exposure and popularity as other networks such as CJ. I have found this to be quite useful, as communication with your affiliate manager becomes a lot more efficient.
• Bonuses: Copeac gives top notch bonuses to top performing affiliates. Even if you’re starting out, you might find that your helpful affiliate manager will actually give you a higher payout for the lead you are promoting or want to promote.

I think that about sums up the main reasons why you should opt for Copeac above all the other CPA affiliate networks. This is particularly the case if your interested in promoting zip/email submits. Give them a try if you’ve never done anything like this before or if you’re already with another network.

Click here to sign up to Copeac.

Last week Quadzilla over at SEO Black Hat stated that “the new king of poor conversion and click through rates has emerged; and that crown goes to facebook traffic”.

Quadzilla may be a bit upset because of his poor CTR, but that doesn’t necessarily mean every advertiser will be experiencing the same, otherwise Facebook Ads would be out of business now. His post however, focuses on the let downs of Facebook because of its poor results (as stated by Quadzilla) in regards to sales conversions.

Here at TFMM, I have constantly pushed ahead the method of promoting CPA offers, which do not necessarily involve any type of purchase or payment. Facebook advertising is certainly different to the traditional method of advertising on Google or Yahoo. With most ads, particularly sales oriented ones, advertising through Facebook may not be the right approach. However, that doesn’t mean we can’t target certain, high paying and effective CPA offers with Facebook. The affiliate marketer may be limited in his/her choice of promotions, but there is always a small and effective niche to hit which will get the Facebook users clicking on your ads.

Perhaps Quadzilla should consider that the ad itself may be the reason for poor conversion results?

I haven’t posted on here for quite a while, but I would like to remind you that the previous posts on marketing with Facebook Flyers Pro are still relevant to the new Facebook Ads.

The addition of Facebook Pages to their advertising system has not in any major way changed how the social ads operate, so if you haven’t already read my earlier posts, you should consider doing so now.

In terms of ad placement, Facebook has made a good move by seamlessly integrating the social ads with related actions from a user’s friends:

Did you read Uber Affiliate’s story of how he banked hard with Facebook which was posted on ShoeMoney’s blog?

The automation part with the use of ‘imacros’ (firefox plugin) really did it for me, that was a good bit of ingenuity on Uber Affiliate’s part. He also posted a follow up to his story on ShoeMoney.

If you have been, then despair not. There is a way back on, even for repeat offenders, provided you give a good explanation (or excuse) of where you went wrong. Simply email them a response following the banning and make an effort to explain the situation. If there is something you aren’t particularly happy with, or feel that the banning was unjustified, explain that to them also.

If that fails, open up a new account under your mothers name and details

Whatever you do, don’t put up with a banned account.