Facebook has revealed that their new system, which is to be released November 6th, will allow advertisers to target Facebook users on the Facebook.com site itself and on partner sites, strongly evoking Google’s approach with Adsense and the content network. I’m quite excited about this latest venture - it will give existing Facebook advertisers an […]

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Because CPC advertising on Facebook is a relatively new phenomenon, the people over at Facebook may react unsympathetically to your ads. For this reason you have to be careful and make note of the following:

If your ad is disabled, or worse, your account is disabled, then politely ask them to […]

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The reason I like Copeac and Facebook Flyer Pro so much is that you can check the stats of both in real time. With Facebook, you can usually start to see your first few thousand impressions and clicks within 5 minutes, so you can literally start making cash as soon as you start. What I […]

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A little word on split testing: it’s very important that you split test your ads in order to see which performs the best. In order to do this, and because you have a maximum daily budget of $50 with Facebook (at the moment), I recommend you create two ads, each with a daily budget of […]

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As a general rule, shocking headlines create an urge for the reader to stop what they’re doing, and either read more of where that came from, or simply click the headline to be taken to a page where there is hopefully more information related to the compelling headline. In our situation, we want to write […]

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The idea here is to create an ad which creates a sense of “everyone else is doing it, so why not me?” To do this, you need to make it explicit in your ad that many others have benefited from your offer. Here are some examples:
How to Get a Free iPod
Becomes:
How Millions Are Getting Free […]

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If you want your ad to receive clicks, it’s got to be relevant to your traffic. With Flyers Pro, you can choose which keyword to target your ads to, and therefore we want the ad to match the keyword, for the simple sake of being relevant to the page it’s being displayed on. As a […]

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If you’ve ever written Ads for Google Adwords, you will know that the ads have to be written in a way to please Google ‘quality score’, and at the same time be attractive enough to attain a high click through rate. Now with Facebook Flyers, the quality score aspect is no longer important, as Facebook […]

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The golden rule here is to ‘split test’ both types of flyer distribution. You must keep the expenditure the same for both types of Flyer distribution. I would recommend you set the limit at $50 for both to begin with, and then see which one converts at a better cost.
So if you’re spending $50 […]

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The key to making lots of money through Facebook marketing is to go as specific as possible. That is what is so great about Facebook, the fact that you can go right down to specifying an age range, gender and even choosing which cities and colleges or universities to market to. You should not ignore […]

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