Check out this great post by insidefacebook.com which gives excellent advice to facebook marketers, advertisers and application developers:

“Most marketers lack a comprehensive understanding of the vast array of explicit and implicit marketing channels Facebook offers - most of which are viral. My goal here is to provide an introduction to what’s possible on Facebook to the spectrum of marketers from brand advertisers to volunteer grassroots evangelists.”

Click here to read more from insidefacebook.com.