Last week Quadzilla over at SEO Black Hat stated that “the new king of poor conversion and click through rates has emerged; and that crown goes to facebook traffic”.

Quadzilla may be a bit upset because of his poor CTR, but that doesn’t necessarily mean every advertiser will be experiencing the same, otherwise Facebook Ads would be out of business now. His post however, focuses on the let downs of Facebook because of its poor results (as stated by Quadzilla) in regards to sales conversions.

Here at TFMM, I have constantly pushed ahead the method of promoting CPA offers, which do not necessarily involve any type of purchase or payment. Facebook advertising is certainly different to the traditional method of advertising on Google or Yahoo. With most ads, particularly sales oriented ones, advertising through Facebook may not be the right approach. However, that doesn’t mean we can’t target certain, high paying and effective CPA offers with Facebook. The affiliate marketer may be limited in his/her choice of promotions, but there is always a small and effective niche to hit which will get the Facebook users clicking on your ads.

Perhaps Quadzilla should consider that the ad itself may be the reason for poor conversion results?